Tuesday, May 28, 2013

The Bharat Nirman Saga and the Idiots Marketing.




Someone wisely said "If you can't blind them with brilliance, then bedazzle them with bullshit..." I don’t know the name of the person who quoted this but I am confident that if this man or women was alive today then he/she would be for sure working with the Government of India.  From past few weeks, there are a series of Ad- Campaigns on “Bharat Nirman” being aired on almost every channel. These campaigns launched by United Progressive Alliance (The ruling political party of India) looks to me something near similar to the “India Shining” campaign launched by National Democratic Alliance (NDA) during their Government dated back 9 years ago. The “Bharat Nirman” campaign just like the Oldie friend –“India Shining” campaign 2004 is aimed at one single objective – the near coming election season. But the name, the time, the ruling party and the growth has changed. The big difference from 2004 is that the Congress cannot help making you believe that everything in this country was brought to you by the Nehrus and Gandhis (I Love Mahatma Gandhi), the rest of India are just passengers who ride their train. The Golden Quadrilateral Highway which connects Kolkatta, Chennai and Bengaluru had posters of AB Vajpayee placed everywhere during NDA’s rule but now they are replaced by Sonia Gandhi’s as if she or her political party has sanctioned the project. I respect Mrs.Gandhi for several reasons but sometimes I just wonder; does she really deserve that kind of attention just because her suffix is Gandhi. I think No. But yes, for sure she is a Woman who inspires me a lot for several reasons. I will discuss that later someday in one of my post. But for today I just want to concentrate upon the “BHARAT NIRMAN” Ads.  I don’t find them relevant today. And If I look at all these Ad Campaigns with the research oriented mind fixed into the top floor of my Body, then it will push me to the level of frustration. Let us talk about it now,