Tuesday, March 26, 2013

FREE FREE FREE - a 4 letter Word . . . .

Free – a very lucrative word which can hypnotize Richest of the Rich and of course Poorest of the Poor. It is impossible for a person to resist this so called syndrome of Free Gifts, Free Products, Free Services and so on. Now a days FREE is one of the most dependable tool and the widely used idea by the Marketers and Businesses.

Last month, I did a lot of shopping for self and family, and was attracted by the Flat 50% Sale provided by Future Group's CENTRAL Mall. Also in the run were branded outlets like Nike, Adidas, Wrangler, Lee and the list goes long. The Sale attracted me at the point of buying and I ended up shelling out lots of money on buying stuff which I felt gave me a better deal. Once I returned back home and shifted my Brain's gear from Customers to a Marketers, I realized that I have bought so much of stuff which I didn’t require and I perhaps don’t use. I also realized that I had gone to the Mall to buy few T-Shirts for me and ended up buying a pair of shoes, jeans and many such items which I had not intended to. This scratched the inner marketer in me and I was just thinking whether I have gained from the deal or I just got blown away with the wind like many others. Is there anything called “Free” in this Business oriented world??

My post today will deal with few sensible and non sensible views of mine on this so called Marketing Magic Stick used by Marketers all over called as “FREE” .